Let’s make it personal!
Personalization for the Win!
I’ve always been fascinated with personalization, whether it be in print distribution or online. It’s one of those things that intrigues me, and for that reason I feel it’s the winning factor in advertising. I’m sure you’ve seen personalized advertising in some form or another, whether it be a postcard you received in the mail from a local business, or in your email saying “Hello _____”. But have you ever experienced it in a video? I did several years back, for the first time, and had to know more. In my research I came across a plugin for Adobe AfterEffects, which I thought would be really awesome to use as the platform for a marketing campaign. Seeing your name in video format, just takes the personalization to a whole new level. I mean, who wouldn’t want to see their name in a video with animation effects?! If you got one of these in an email from a reputable company, do you not think you would want to try it out? The website usually just asks a couple questions to personalize it, but in doing so they’re gathering information about their target audience. Check out the sample videos below.
I saw this same idea come to life when the Jib Jab videos were launched. The idea of personalizing a video for an e-card is just too hard to resist. It adds the personal touch, instead of buying the standard template. It’s like signing a card with a personal message, only in video format.
I think there’s still a lot that can be done with this method of marketing, so I’m excited to see how it will progress in the future, and what companies will do with it!